How to Become a Willow and Winter Stockist in Australia

Willow and Winter is one of Australia’s most sought after bridal labels, known for its romantic silhouettes, refined detailing, and effortlessly modern aesthetic. This guide explains how boutiques can become official Willow and Winter stockists in Australia, including eligibility, requirements, benefits, and the full partnership process.

Why Australian Boutiques Choose Willow and Winter

Willow and Winter has built a strong presence in the Australian bridal market by offering gowns that balance artistry with wearability. Brides are drawn to the brand’s soft lace finishes, lightweight fabrics, and modern yet timeless style.

For boutiques, stocking Willow and Winter provides several advantages:

1. A Fresh and Romantic Design Identity
The label is known for flowing silhouettes, relaxed elegance, and gowns that suit a wide range of wedding styles, from bohemian celebrations to refined modern ceremonies.

2. Inclusive Fits and Flattering Structure
Each gown is designed to complement diverse body shapes, allowing boutiques to support a broader range of brides.

3. Reliable Craftsmanship
Willow and Winter maintains consistent production quality, ensuring that boutiques receive gowns that meet both design and construction standards.

4. Strong Brand Recognition
The label continues to grow across Australia, driven by its contemporary aesthetic and rising visibility.

Who Can Become a Willow and Winter Stockist

Willow and Winter carefully select boutiques that align with their design philosophy, service standards, and overall bridal experience. Boutiques are typically a good fit if they:

• Offer a curated, modern, and trend-forward bridal collection

• Maintain a high level of customer service and gown care

• Have a physical boutique location with fitting rooms and a sample display

• Represent premium designers and uphold a consistent brand aesthetic

• They are committed to maintaining the integrity of each design they carry
  

Boutiques with a strong brand identity and a focus on supporting brides through a personalised experience are well-positioned to join the Willow and Winter network.

Steps to Becoming a Willow and Winter Stockis

Becoming a Willow and Winter stockist involves a structured onboarding process designed to ensure a strong long-term partnership.

1. Submit a Stockist Enquiry

   Complete the official Become a Stockist form on the Willow and Winter or Cizzy Bridal website.

2. Boutique Review and Approval

  The Willow and Winter team will review your submission to ensure:

• Geographic availability (avoiding overlap with existing stockists)

• Brand alignment and boutique positioning

• Suitability for long-term representation

If approved, a team member will reach out to begin the onboarding process.

3. Review Wholesale Terms

   Includes wholesale pricing, sample requirements, and regional guidelines.

4. Select Initial Gown Samples

  You will be invited to view the latest Willow and Winter collection.
Boutiques typically select a curated sample range based on:

• Best-selling silhouettes

• Styles that match their boutique identity

• Upcoming trends in their local region

• Bride preferences and price positioning

5. Finalise Your Partnership

Once sample selections and wholesale agreements are completed, your boutique becomes an official Willow and Winter stockist.

Your boutique details will be added to the brand’s Stockist Directory, helping local brides discover you.

Benefits of Becoming a Stockist

Partnering with Willow and Winter provides ongoing advantages for boutiques, including:

1. Access to New Collections Each Season
You will be among the first to view and purchase new designs.

2. Reliable Production Times and Quality Control
The brand prioritises consistency to support boutiques’ planning and scheduling.

3. Marketing Support
Boutiques receive branded imagery, product details, and content assets to use in social media and website promotion.

4. Strong Consumer Demand
Willow and Winter continues to attract brides who want romantic, relaxed, and modern wedding dresses.

5. Long Term Partnership and Growth Support
Boutiques are treated as partners, with clear communication and ongoing assistance from the team.

If you would like to offer your brides a beautifully curated collection of romantic, modern gowns, becoming a Willow and Winter stockist is the ideal next step for your boutique.

Submit your stockist enquiry today and begin your partnership with one of Australia’s most loved contemporary bridal designers.